A Basic Guide to: SEO for Plant Hire Companies – Part 5

Our eBook - A Basic Guide to SEO

Our eBook - A Basic Guide to SEO

Brought to you by the construction professionals who have 1.5 million ranks, across 108 machine classes, and 12,000 locations in Australia.

The business of BACKLINKS

As previously discussed – it is very difficult to build a natural backlink profile in our industry. In fact, it’s near impossible. It’s also a lot of hard work – it requires a lot of very manual work emailing people asking for a link, or in some cases, paying for one.

I don’t recommend our customers purchase links, nor do I ever suggest they pay someone to build them. I don’t recommend many of our plant hire customers pay for expensive SEO services or pay agencies to solve this problem because – it’s only a matter of time before Google will figure out a way to penalise you for creating spammy links, or the links won’t count, and they would have cost you money and become worthless. We offer a very low cost ‘local SEO service’ for our website customers, that help our customers rank in their local area around their head office – and this work is important and can get some really quick wins. 

One essential activity we recommend – and in fact, do for our customers as a free service, is establishing a Google Place. A Google Place is your physical place on the internet. Establishing a Google Place means Google can locate you physically in their search algorithm, and it publishes you in the map-based search results.


But I often recommend that using online directories (of which there are heaps, and you can Google them) is a good way of establishing a few good links as reference points. Also – setting up social pages (such as Facebook, LinkedIn and Twitter, just to name a few) with referring links is essential.

Other ideas can be:

  • Sponsor a local footy team and ask for a link from their website
  • Ask your machinery/ tyre/ fuel/ consumables/ parts dealer to give you a link
  • Create a Gumtree listing and include a backlink to your website

 To read the complete guide, click here to download the eBook.

A Basic Guide to SEO for Plant Hire Companies

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