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The business of BACKLINKS
As previously discussed – it is very difficult to build a natural backlink profile in our industry. In fact, it’s near impossible. It’s also a lot of hard work – it requires a lot of very manual work emailing people asking for a link, or in some cases, paying for one.
I don’t recommend our customers purchase links, nor do I ever suggest they pay someone to build them. I don’t recommend many of our plant hire customers pay for expensive SEO services or pay agencies to solve this problem because – it’s only a matter of time before Google will figure out a way to penalise you for creating spammy links, or the links won’t count, and they would have cost you money and become worthless. We offer a very low cost ‘local SEO service’ for our website customers, that help our customers rank in their local area around their head office – and this work is important and can get some really quick wins.
One essential activity we recommend – and in fact, do for our customers as a free service, is establishing a Google Place. A Google Place is your physical place on the internet. Establishing a Google Place means Google can locate you physically in their search algorithm, and it publishes you in the map-based search results.
But I often recommend that using online directories (of which there are heaps, and you can Google them) is a good way of establishing a few good links as reference points. Also – setting up social pages (such as Facebook, LinkedIn and Twitter, just to name a few) with referring links is essential.
Other ideas can be:
- Sponsor a local footy team and ask for a link from their website
- Ask your machinery/ tyre/ fuel/ consumables/ parts dealer to give you a link
- Create a Gumtree listing and include a backlink to your website