Brought to you by the construction professionals who have 1.5 million ranks, across 108 machine classes, and 12,000 locations in Australia.
Big No No’s
Every SEO expert will tell you what to do to improve your website ranking, but very few SEO’s will tell you what NOT to do. Below is our top 5 SEO ‘Don’ts’. These are some of the common mistakes we’ve seen our customers do:
- Don’t start SEO on your website before you have a plan in place
SEO is often an afterthought when it comes to building a website. We hate to say we told you so – but this one is a massive mistake and it will inevitably lead to problems down the track. You need to have a clear vision of your goals and how you’re going to achieve them – before you start building a new website or even redesigning an old one. Effective websites all start with researching your competitors and your target keywords and matching keywords to your target pages. So, spend time doing the research, it will pay off in the long run.
- Don’t be satisfied with page 2 ranking results
There’s an old joke we say at iSeekplant – “the best place to hide a dead body is page 2 of Google search results”. The first 3 results on page 1 of Google typically snaps up 40% of the clicks from a search query. That’s huge! While the last position (#10) on page 1 receives a measly 1.64% of the clicks (according to a 2017 study). Page 2 of the search results gets even fewer... So, don’t ever be satisfied with a page 2 rank – because no body (…get it?) goes there.
- Don’t compete against yourself
The search result pages are competitive enough as it is. You already need to knockout an endless stream of rival websites fighting for the same keywords – but you also need to make sure you’re not competing against yourself. You should never target the same keyword across multiple pages. Put simply, the rule of thumb is: one target keyword = one page.
- Don’t forget about internal links
Internal links are links on your website that connect one page to another. Internal links in no way replace the need for backlinks from external websites, but they are part of Google’s bigger rank factoring picture. Remember, Google doesn’t care how many times you link to a particular page – it only gives weight to the first link. For example, on your homepage, you could link to your “dozer hire” page 10 times in the body copy – but don’t waste your time – the first link is all that counts.
- Don’t give up before you get going
SEO takes time. Getting on the first page of Google, can take months, even a couple of years. It takes time to research the right keywords, and it takes time to produce quality content. Once you’ve made the necessary changes, it then takes time for the bots to identify what your site is about and to ‘see’ you’ve made changes. The bots then need to compare the quality of your content/ site with your competitors before you soar to the top of page 1 on Google. Just remember that ‘patience is a virtue’ and if you’ve done your SEO plan properly, and your keywords are strong – your ROI will soon come.