iSeekplant refuses to exhibit at construction industry expos and events for a number of reasons. The bottom line is the costs just don’t add up! We’ve spent years crunching the costs of digital marketing and can tell you right now, if you’re exhibiting, you’re getting ripped off. Here’s our first reason why.
They’re just way too expensive as a marketing medium (compared to any other marketing medium)
When I sit in the offices of my customers and talk about their marketing budgets, I’m always blown away by ongoing budget line-items for industry events totalling many thousands, or hundreds of thousands of dollars. It’s like everyone in the construction and mining industries shrugged their shoulders 20 years ago and just accepted this was a cost of doing business (when it’s actually not, and doesn’t have to be)... To find out the actual cost of exhibiting at an industry expo read the complete eBook here.