If you think a busy, money making excavator operator has time to travel to a capital city and attend an event and then also purchase a machine there and then, you're dreaming. It's just another reason why iSeekplant refuses to attend construction industry events and expos.
You're getting crap quality leads because the wrong people show up
Whilst I’ve never paid to exhibit at one of these events, in the very distant past I used to drop into them on a free pass and crop-dust the joint with my business cards.
You don’t want to see me at an event, I’m just one of those gravy-stainers that I was talking about – I don’t have any money and I’m there with the express purpose of building my business, not buying from yours. That’s not why you go. You go for the decision makers, the people who make purchasing decisions for construction events. Not the business card crop dusters like me, or the competitive sticky-beaks, rubber necking at your booth and rolling their eyes as they walk past... Want to find out exactly who goes to expos? Read the complete eBook here.