Opinion

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The problems with expos #1 - They're WAY too expensive

iSeekplant refuses to exhibit at construction industry expos and events for a number of reasons. The bottom line is the ...
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The problems with expos #7 - Two words, Promo Girls

Using promo girls to sell your products is backwards and lazy, if you can't make a sale without them what are you doing in ...
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The problems with expos #6 - You cannot possibly prove ROI

How much of your profit is traceable? How many sales can you attribute to their original marketing methods? Tracing your ...
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The problems with expos #5 - There are too many of them

It seems like every other day an email hits my inbox about ANOTHER construction expo or event. Now I don't know about you, ...
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7 Tips for Running a Plant Hire Company for Young Players

Here are some of the most relevant, funniest and otherwise worrisome issues our customers have told us plague the early ...
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The problems with expos #4 - Big purchase decisions aren't made in a day

When was the last time you went anywhere and, with any real research or time to think, spent $25,000 on a machine?! Again ...
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The problems with expos #3 - Decision makers never go to expos

If you think a busy, money making excavator operator has time to travel to a capital city and attend an event and then also ...
Problem 2

The problems with expos #2 - Your cost per lead is insane

If you’ve ever exhibited at a construction industry expo or event you know they’re expensive, from sending your staff to run ...
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iSeekplant does not exhibit at construction industry expos and events. And here's why...

WARNING: This eBook will give you compelling mathematical analysis that will refute the long-held construction industry ...