Opinion

ebook7

The problems with expos #7 - Two words, Promo Girls

Using promo girls to sell your products is backwards and lazy, if you can't make a sale without them what are you doing in ...
ebook6

The problems with expos #6 - You cannot possibly prove ROI

How much of your profit is traceable? How many sales can you attribute to their original marketing methods? Tracing your ...
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The problems with expos #5 - There are too many of them

It seems like every other day an email hits my inbox about ANOTHER construction expo or event. Now I don't know about you, ...
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7 Tips for Running a Plant Hire Company for Young Players

Tips for running plant hire:  Plant Hire Cashflow Problems - You’re either a hero, or at zero. BAS payments for plant hire ...
ebook4

The problems with expos #4 - Big purchase decisions aren't made in a day

When was the last time you went anywhere and, with any real research or time to think, spent $25,000 on a machine?! Again ...
ebook3

The problems with expos #3 - Decision makers never go to expos

If you think a busy, money making excavator operator has time to travel to a capital city and attend an event and then also ...
Problem 2

The problems with expos #2 - Your cost per lead is insane

If you’ve ever exhibited at a construction industry expo or event you know they’re expensive, from sending your staff to run ...
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iSeekplant does not exhibit at construction industry expos and events. And here's why...

WARNING: This eBook will give you compelling mathematical analysis that will refute the long-held construction industry ...
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The Top Ten Best Things About the 2019 Election

I don’t care how uncool it makes me sound that Saturday night was one of the best nights home I’ve had in a long time. As ...