Opinion

The Viral Upside – Episode 5

My hawkeye caught a tiny kink in the top of the COVID-19 case graph in Episode 4 – and I called it early that 'the curve', ...

The Viral Upside – Episode 4

Mood: I can no longer maintain the 25-year ruse that I was born with blonde hair and long eyelashes. Outfit: Pinky trackies ...

Construction deemed ‘Essential Service’, BHP Hiring 1500 Machine Operators, Adani Proceeding, U-Shaped Recoveries, More Stimulus

The Viral Upside #3 - Good News About the Construction Industry Day of Quarantine: 10 Mood: Over it, my kids are soooo ...

The Viral Upside Ed.2 – Good Economic News from Australia’s Landscape

March 18th 2020 Isolation day: 3 Mood: Upbeat, but sick of Karl Stefanovic’s face already. Kochie is much more watchable for ...

The ‘Viral Upside’ - Good Economic Stories From Australia’s Landscape

Coming at you from my home office in sweatpants, no make-up and 20 year old Ugg boots – I’m writing this with a smile on my ...
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The problems with expos #1 - They're WAY too expensive

iSeekplant refuses to exhibit at construction industry expos and events for a number of reasons. The bottom line is the ...
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The problems with expos #7 - Two words, Promo Girls

Using promo girls to sell your products is backwards and lazy, if you can't make a sale without them what are you doing in ...
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The problems with expos #6 - You cannot possibly prove ROI

How much of your profit is traceable? How many sales can you attribute to their original marketing methods? Tracing your ...
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The problems with expos #5 - There are too many of them

It seems like every other day an email hits my inbox about ANOTHER construction expo or event. Now I don't know about you, ...