Iseekplant news

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2019 Australia’s Mining and Construction Rich List

Australia’s Top 10 richest people in the construction and mining industries is a motley crew comprising of squabbling kids ...
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The problems with expos #1 - They're WAY too expensive

iSeekplant refuses to exhibit at construction industry expos and events for a number of reasons. The bottom line is the ...
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The problems with expos #7 - Two words, Promo Girls

Using promo girls to sell your products is backwards and lazy, if you can't make a sale without them what are you doing in ...
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The problems with expos #6 - You cannot possibly prove ROI

How much of your profit is traceable? How many sales can you attribute to their original marketing methods? Tracing your ...
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The problems with expos #5 - There are too many of them

It seems like every other day an email hits my inbox about ANOTHER construction expo or event. Now I don't know about you, ...
Machine telematics 1

A complete guide to Machine Telematics (and how we use them at iSeekplant)

Telematics is a very broad term describing any device that combines telecommunications and informatics - but as it relates ...
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The problems with expos #4 - Big purchase decisions aren't made in a day

When was the last time you went anywhere and, with any real research or time to think, spent $25,000 on a machine?! Again ...
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The problems with expos #3 - Decision makers never go to expos

If you think a busy, money making excavator operator has time to travel to a capital city and attend an event and then also ...
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The problems with expos #2 - Your cost per lead is insane

If you’ve ever exhibited at a construction industry expo or event you know they’re expensive, from sending your staff to run ...