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INDUSTRY NEWS
Important Message from the Founders of iSeekplant
By Sally McPherson
|
3 Dec 2019
To our valued customers, users and friends, It’s with a lot of pride and excitement that we share our article in The ...
INDUSTRY NEWS
2019 Australia’s Mining and Construction Rich List
By Sally McPherson
|
24 Sep 2019
Australia’s Top 10 richest people in the construction and mining industries is a motley crew comprising of squabbling kids ...
INDUSTRY NEWS
OPINION
The problems with expos #1 - They're WAY too expensive
By Sally McPherson
|
24 Sep 2019
iSeekplant refuses to exhibit at construction industry expos and events for a number of reasons. The bottom line is the ...
INDUSTRY NEWS
OPINION
The problems with expos #7 - Two words, Promo Girls
By Sally McPherson
|
13 Sep 2019
Using promo girls to sell your products is backwards and lazy, if you can't make a sale without them what are you doing in ...
INDUSTRY NEWS
OPINION
The problems with expos #6 - You cannot possibly prove ROI
By Sally McPherson
|
6 Sep 2019
How much of your profit is traceable? How many sales can you attribute to their original marketing methods? Tracing your ...
INDUSTRY NEWS
OPINION
The problems with expos #5 - There are too many of them
By Sally McPherson
|
30 Aug 2019
It seems like every other day an email hits my inbox about ANOTHER construction expo or event. Now I don't know about you, ...
INDUSTRY NEWS
Hire Guide
A complete guide to Machine Telematics (and how we use them at iSeekplant)
By Sally McPherson
|
30 Aug 2019
Telematics is a very broad term describing any device that combines telecommunications and informatics - but as it relates ...
INDUSTRY NEWS
OPINION
The problems with expos #4 - Big purchase decisions aren't made in a day
By Sally McPherson
|
23 Aug 2019
When was the last time you went anywhere and, with any real research or time to think, spent $25,000 on a machine?! Again ...
INDUSTRY NEWS
OPINION
The problems with expos #3 - Decision makers never go to expos
By Sally McPherson
|
16 Aug 2019
If you think a busy, money making excavator operator has time to travel to a capital city and attend an event and then also ...
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